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Acorn Groups

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Acorn Groups are the middle level of Acorn classification, dividing the Acorn Categories into a further 22 separate groupings.

Acorn Group Descriptions - Click a group number to view related Acorn Types, or click on the link to details for group profile insights
GroupDescriptionUK Population %Link to Details
1A Exclusive Addresses 0.3% Details
1B Flourishing Capital 1.0% Details
1C Upmarket Families 2.0% Details
2D Commuter Belt Wealth 9.8% Details
2E Prosperous Professionals 3.3% Details
3F Mature Success 7.1% Details
3G Settled Suburbia 5.6% Details
3H Metropolitan Surroundings 2.1% Details
3I Up-and-Coming Urbanities 2.1% Details
3J Aspiring Communities 5.6% Details
4K Semi-Rural Maturity 6.6% Details
4L Traditional Homeowners 5.9% Details
4M Family Renters 4.8% Details
4N Urban Diversity 3.4% Details
4O Stable Senior 5.1% Details
5P Tenant Living 6.7% Details
5Q Limited Budgets 5.2% Details
5R Hard-Up Households 7.6% Details
6S Cash-Strapped Families 7.5% Details
6T Constrained Pensioners 2.3% Details
6U Challenging Circumstances 3.3% Details
7V Not Private Households 3.3% Details
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